The Firm
We are driven by a vision of a world without barriers, where ideas and talent can expand without limits
The Queen takes its name from chess: the piece with the greatest range of movement. And on an ever-widening board, with more players and greater competition, having more options than the rest is essential. That is what we do best.
In a world of social and political turbulence, companies and organizations have increasingly limited time to adapt to a constantly changing context and to adjust their structures to an economic, political, and legislative environment that can shape their profitability, both positively and negatively. They must also anticipate challenges to their business model and plan positioning strategies, which are critical to growth and long-term strength.
With a central presence in Spain, The Queen elevates companies and organizations through global positioning strategies across business, governmental, and media channels. To achieve this, we apply our pioneering Master the Board model, enabling companies to master their own playing field as they build the future.
The Queen invests in brilliant talent and brings together a network of highly specialized consultants with proven expertise in strategic planning, public affairs, corporate reputation, and lobbying.
Master The Board Model (MTB)
The Master The Board model is the first system of integrated institutional relations. Powered by competitive intelligence and built on earned relationships, it delivers positive, cost-free impact across media, business, and governmental channels through indirect, third-party exposure.
Through this model, The Queen develops and expands its clients’ relational and influence map, identifying all stakeholders—companies, institutions, and governments—that can affect their profitability, either positively or negatively.
The MTB model structures and prioritizes information, identifies points of connection among stakeholders, and uncovers opportunities that strengthen our clients’ positioning in both current and potential markets.
